Cineplex reached a record last month for both the highest July box office sales ever and for the second highest month of premium box office revenue of all time.
The Canadian cinema chain says it achieved the second highest month on record in July, second only to Star Wars: Episode VII – The Force Awakens in December 2015.
Cineplex surpassed $86 million in net box office revenues last month, according to a news release on Tuesday.
“Our record-breaking July box office demonstrates movie-lovers’ strong desire for sharing the experience of a movie in a social setting, immersed with big screens and big sound that you can’t replicate at home. It is a further testament to the strength of the exhibition industry,” Cineplex President and CEO Ellis Jacob said.
“We are thrilled about the remarkable results, welcoming over one sixth of the Canadian population into our theatres last month, where they were captivated by a strong supply of unique and engaging content,” he continued.
Cineplex theatres welcomed more than 6.8 million movie-goers across the country throughout the month.
For the month of July, Cineplex also received its second highest premium box office revenue ever thanks to the highly-popular Barbie and Oppenheimer phenomenon. Every week since its July 21 opening, millions have come to experience and support ‘Barbenheimer’ dressed in pink and/or black.
“While Barbie generated the highest July attendance at Cineplex theatres nationwide, Oppenheimer and Mission: Impossible – Dead Reckoning Part One followed in second and third places respectively, with international title, Carry On Jatta 3 rounding out the top ten,” Cineplex said.
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