Photos of altered LCBO labels on Wayne Gretzky’s wines that mock the Canadian former NHL star are receiving some laughs from Canadians online.
The scathing labels emerged on Reddit late Monday night, where four separate Wayne Gretzky Estate wine descriptions were altered to poke fun at the hockey player, who has recently faced backlash for his ties to U.S. President Donald Trump.
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The poster claims that the signage was seen at an LCBO in Toronto, but did not disclose the exact location.
“This mediocre Ontario Chardonnay reeks of betrayal. Expect hints of moral rot, fermented in the casks of vast wealth”, one description reads, adding flavour notes of “acrid and treasony.”
Another describes Gretzky’s bottle of Cabernet Merlot as “weak as its name sake’s moral fibre,” with notes of “sad and two-faced.”
The Baco Noir label was changed to say it features a “hint of garbage bag,” while the Pinot Grigio reads that “Terry Fox would not have used this swill to put out a fire.”
The mock descriptions also include wine pairings: variations of raccoon meat, prepared either boiled, roasted or barbecued. Additionally, the labels list its origin location as USA, but according to Wayne Gretzky Estate, all wines are produced in Niagara-on-the-Lake.
An LCBO spokesperson tells Now Toronto, “at this time, we have found no evidence to suggest that any product label was altered in our stores,” and notes that the images may have been photoshopped.
Now Toronto also reached out to the Wayne Gretzky Estates Winery for a comment and is waiting for a response.
Regardless of whether the labels are real or not, Ontarians are having a laugh at the outrageousness.
“That label made my evening,” one Reddit user said.
“Whoever wrote those should consider a life in comedy writing,” another said.
“As accurate as the lcbo pairings are, please don’t disrespect your plate of raccoon with this swill,” one user joked.
“It’s moments like this I really love Toronto,” another user wrote.
As of Wednesday afternoon, the Reddit post has been deleted.
