How? Well, it's fairly simple - clean shaven dudes, called Mo Bros, register at the beginning of November then spend the remainder of the month collecting sponsors and explaining why they're growing shag on their upper lips. It's not just ironic
Prostate cancer is the prime cancer threat to men. Considering the cancer has an over 90% cure rate if caught early but still kills 4,300 Canadian men annually, awareness is a big deal. That means misplaced machismo fueled statements like "I don't need some fancy pants doctor to tell me I'm sick" or "peeing blood is a part of being old" just don't cut it.
All proceeds go to the Prostate Cancer Research Foundation of Canada - which puts that money to good use on education and research fronts. The Canadian target is $1 million, and at last check the tally was past $900,000 - so it's looking good.
If you're a werewolf and don't mind the head start given to those first of the month Movember types - you can still register and really help smash the milli mark. Raise $100 and you're invited to the Phoenix for the big judging gala. You can also just buy a ticket, but who knows, if you get started now it might consume you. You might ditch your regular gig and find a rewarding career inlaw enforcement, journalism, as a mindbogglingly prolific blues-rock musician, or as Dennis Eckersley.
Maybe you'll get so into it you'll dump your significant other and devote all your time to being a world champion mustachioed man.
In any case, Movember leads to good things.