One way or another, the fumes will kill you. So what are the Canadian Cancer Society and Toronto Public Health doing offering a car to the winner of their Driven To Quit stop-smoking campaign?
"It's just plain nutty," says Councillor Gord Perks
. Streets Are for People took to the streets to register its dismay on Saturday, February 24. "Cars are clogging the arteries of the city," says Michael Louis Johnson . "The guardians of our public health should know that."
Well, apparently not. Catherine Clarke, the city's manager of healthy living , says, "Vacations weren't too successful as an incentive" in past campaigns. The Canadian Cancer Society protests that it's giving away fuel-efficient vehicles.
No less ironic is the fact that ads promoting the contest are plastered all over TTC vehicles. TTC chair Adam Giambrone is all gung-ho about donating Metropasses for next year's contest. Yeah, that'll get people to stop huffing.
What about bike lanes, a better transit system and walkable neighbourhoods to encourage drivers to kick their filthy habit?