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Upfront: Scary 3-D Monster Paper

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Maybe Toronto Star publisher John Honderich caught a rerun of Dr. Tongue’s 3-D House Of Stewardesses on SCTV’s Monster Chiller Horror Theatre and was inspired. Maybe not. But you’ve got to wonder what the brain trust at the Star was thinking when they decided to present their weekend paper as a 50s drive-in gimmick — ads, editorial photos, all in 3-D. Our eyes are still whacked. We should have known something was up when an earlier Star business story trumpeted the new 3-D capabilities at their all-advertising TSTV channel. So much for the church-and-state division between advertising and editorial. It’s all infotainment.

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