NOW’s Ecoholic, Adria Vasil, has teamed up with CBC’s Marketplace for the Wrap Rage Awards. They’re looking for the most frustrating, nail-breaking, tooth-dulling, out-and-out excessive packaging in Canada. Here’s the pitch, courtesy the Marketplace website:
You know what we’re talking about: you try everything to open a package… scissors… knives… teeth… and it still won’t open. The longer you try the more frustrated you become. Maybe you’ve even injured yourself. That’s classic “Wrap Rage”. So, it’s time to take action. We’re running a nationwide search – and need your picks. What packages make you use colourful language when you open them? Do you have to use sharp scissors or knives just to get the darn thing open? Can you get cut by it? Are there too many twist ties? Is it environmentally friendly?
So check out Adria’s video below. And contribute to the Wrap Rage awards here.
Wrap rage! from NOW Magazine on Vimeo.
