The aloe marketing on this product is definitely more shtick than Schick lets on. Emblazoned across the front of the package, it reads "100% natural aloe with vitamin e" when aloe is actually, oh, 18th on the ingredient list. not sure why the marketers don't play up this self-lathering razor's genuine qualities, like "fragrance-free" and "naturally derived" foam. however, it does contain lots of substances derived from palm oil typically tied to rainforest clear-cuts in Southeast Asia. It's nice that the box contains recycled content, but it would be really awesome if the razor did, too.