What to know
- Billie Eilish’s Hit Me Hard and Soft: The Tour Live in 3D pop-up has opened in Liberty Village at 80 Atlantic Avenue.
- The Toronto location is one of only six pop-ups happening worldwide, coinciding with the release of the new 3D concert film directed by James Cameron.
- Fans can explore immersive visuals, music video installations and shop exclusive tour-inspired merchandise.
- The pop-up runs from May 8 to May 10, from 11 a.m. to 8 p.m.
From exclusive streetwear to a massive screen looping Billie Eilish music videos, the Hit Me Hard and Soft: The Tour Live in 3D pop-up is shaping up to be the ultimate destination for Billie Eilish fans in Toronto this weekend.
Located at 80 Atlantic Avenue in Liberty Village, the pop-up is one of only six taking place worldwide and launches alongside the highly anticipated release of the Hit Me Hard and Soft: The Tour Live in 3D film.
The immersive experience gives fans a chance to step inside the world of the tour while celebrating the film’s debut.
Directed by Canadian filmmaker James Cameron, the concert film takes audiences behind the scenes and into the front row of Billie Eilish’s sold-out tour through a fully immersive 3D experience.
The pop-up expands on that atmosphere, transforming the space into a visually captivating celebration of Eilish’s music and aesthetic.
Inside, fans are surrounded by flashing lights, booming music, and visuals of the Grammy Award-winning artist. A giant screen plays music videos for some of Eilish’s biggest hits, including “Bad Guy” and “When The Party’s Over,” creating an energetic backdrop for the experience.
The space also features a range of exclusive merchandise inspired by both the tour and the film. Fans can browse limited-edition pieces such as the Live in 3D airbrush zip-up, Hit Me Hard and Soft: The Tour vinyls, and a Billie Eilish x Billionaire Boys Club basketball jersey.
Other standout items include a red ringer T-shirt and a Live in 3D silhouette tee, giving fans plenty of options to take home a piece of the experience.
The excitement surrounding the event was clear even before doors opened, with fans quickly forming a long line outside the venue ahead of the launch. For those who missed opening day, there is still time to check it out. The pop-up runs from May 8 to May 10, from 11 a.m. to 8 p.m.
