Discover local Black-owned businesses at Hudson’s Bay event 

A Black-owned business. (Courtesy: Canva)

Hudson’s Bay is partnering with a non-profit advocacy group to show Canadians where to find local Black-owned businesses to shop at. 

The Bay and Fifteen Percent Pledge are hosting a special event Tuesday at the retailer’s flagship to celebrate the launch of SHOP_BLK, a curated space on that allows users to discover and shop Black-owned and Black-led brands year-round.

The event will feature live performances, food and drinks and experiences, including fades by One Touch Barbers, brow touch-ups by MYNC Beauty, a photo studio by Tony Gebrehiwot and an art gallery by Nia Centre for the Arts. 

Founder of the Fifteen Percent Pledge, Aurora James, will deliver a keynote followed by a panel discussion with Black creators, including George Sully, Emefa Kuadey and Tyler Ferguson. 

James founded the non-profit advocacy agency in June 2020, in the wake of the murder of George Floyd, who was killed by a police officer in Minneapolis, Minnesota. 

The organization urges companies and individuals to make a long-term commitment to increased diversity and representation across their business practices and buying habits. Since it was formed, 29 pledge takers have signed on, including Nordstrom, Vogue, InStyle, and Sephora U.S.

The event’s panel will be moderated by Global Head of Lifestyle and Education at TikTok, Vanessa Craft, and will touch on the economic power of Black businesses, opportunities for emerging Black-led and owned businesses, personal experiences related to their unique entrepreneurial ventures and thoughts regarding the current retail landscape.

SHOP_BLK will be held Tuesday from 5 p.m. to 8 p.m. at the Hudson’s Bay Queen Street Flagship. 

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