The ever famous and colourful Umbrella Sky Project is in Toronto and visitors can experience it now.
The global movement is aimed at promoting the importance of sun safety and raising awareness for skin cancer, the most commonly diagnosed form of cancer in Canada.
The Umbrella Sky Project started in 2011 in Águeda, Portugal, as part of the city’s annual Ágitagueda Art Festival. The project is by Sextafeira, a group of artists who are dedicated to creating beautiful and instagrammable art installations designed to make an impact on places and people’s lives.
The umbrella canopies are meant to provide shade for pedestrians in a creative and cost-effective way.
Since its launch, the bright-coloured structures have become an annual summertime installation in Águeda and the project has also gained popularity around the world.
Toronto is the latest city to experience the unique artistry courtesy of the David Cornfield Melanoma Fund (DCMF).
“DCMF is proud to bring the world-renowned Umbrella Sky Project to Canada for the first time. DCMF’s Umbrella Sky Project provides beautiful shade for STACKT MARKET’s visitors and sun safety information for everyone,” the organization said on its website.
The Umbrella Sky Project has been organized in several countries, such as the United States, France, Spain and Sweden, among others, with each installation differing from the next.
Visitors can check out the breathtaking installation at the Stackt Market at 28 Bathurst Street, until Oct.31. Admission is free.