Loblaws is going back and forth with disgruntled customers on Twitter after ending price freeze

Courtesy: Jim Kim/ Flickr

If you think you’re having a tough time, take a look at Loblaw’s Twitter comment section.

The Canadian supermarket chain is feeling the pressure after putting an end to their temporary price freeze on No Name products on Tuesday. 

Since the news broke, the company has been on what feels like a never ending social media spree, going back and forth with customers who took issue with the decision.

Loblaws Companies on Twitter has been directly replying to many disgruntled customers.

“You say price freezing is ending at loblaws and will immediately be followed by a big price increase? Hmmm. OK… well, that’s fine. I suppose when we get really hungry because no one can afford groceries anymore,  we’ll just have to eat the rich,” one Twitter user wrote.

To which Loblaws replied: 

“We froze prices until the end of January to help customers at a time they needed it most. Today, no name products are generally cheaper than equivalent national brands and we’ll continue to save Canadians money when they switch to no name.”

Many Canadians have shared their thoughts on food prices steadily increasing amid inflation and just how detrimental it is in conjunction with rising housing costs and the general cost of living today. 

According to Canada’s Food Price Report for 2023, a family of four will spend $16,288.41 on food this year.

NDP Leader Jagmeet Singh even took to Twitter to share his thoughts on the Loblaws freeze and believes it “shows that grocery stores control the price you pay.”

“Left on their own, CEOs won’t help you out with the cost of living. Let’s make wealthy CEOs pay what they owe. So [Canadians] don’t stop paying the price,” he tweeted Tuesday. 

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