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From discounts to name changes, these Canadian businesses are responding to Trump’s tariffs 

Fresh pepperoni pizza in open pizza box, close-up, popular casual food in Toronto, Ontario, Canada, suitable for food delivery or dining out.
Some Canadian businesses are offering discounts to customers in response to President Trumps' 25 per cent tarrif implementation. (Courtesy, Pizza Pizza, Trip Advisor)

As the trade wars ramp up, some businesses are aiming to add some relief to Canadians in a financially precarious time.  

As Canadian businesses react and adjust to President Donald Trump’s 25 per cent tariff implementation, some brands are offering deals and discounts to voice their national pride. 

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Earlier this week, Canadian discount airline company Flair Airlines announced a 25 per cent discount on Canada-wide flights, as well as for trips to and from Mexico and the Caribbean. 

Notably, Flair trips to the U.S. were not included in the deal. 

The airline also announced a new flight between Toronto and Charlottetown in anticipation of less demand to American cities by Canadians in response to tariffs. 

Canadian chain Pizza-Pizza has been capitalizing off of the trade wars since February when the franchise announced a “Reverse Tariff” of a 25 per cent discount to its customers on regular priced pizzas. 

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On the other hand, the Salvation Army is asking for 25 per cent “less” donations from people, in recognition of the challenges and burdens the tariffs may cause for some donors. 

Toronto cafes, Poured Coffee and Cafe Belem, have changed the typical “americano” coffee beverage to “Canadiano,” and Canadian ice cream and desert shop Demetres is offering a deal called #Tariffmisu, which provides a 25 per cent discount on tiramisu. Customers have to say “tariffmisu” when they order at Demetres to get the discount, which is available until March 31. 

Another pizza shop, a local Toronto restaurant called Gram’s Pizza, has announced it will no longer use American ingredients for the next while, in response to the tariffs. 

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