The $42 million Olympic Spirit building that unceremoniously flamed out last summer may have some spirit left in it yet.
Only it's still unclear whether the building with the cone-shaped top at Dundas and Victoria, a cornerstone of Yonge-Dundas Square, is headed for urban chic or neon hell.
PenEquity Management Corp. , the same folks behind Toronto Life Square, on the northeast corner of Yonge and Dundas, is keeping mum on plans after winning a variance for retail uses last week.
"We're working with a number of retailers as well as office users," says Leger Xavier, PenEquity VP of leasing and marketing . "The area is very dynamic now in the sense that obviously media is emerging, and we'd really like to play off the media node that's being created as well as the interactivity of the square and some of the neighbouring businesses."
While PenEquity won't reveal until next month the five tenants that will be occupying the space, Xavier says, "It will be in keeping with the core market of the area."
Arron Barberian, chair of the Downtown Yonge BIA , makes no secret of what he'd like to see in the space: a Crate & Barrel or Apple store.
Anything but a dollar store.
Says Barberian, "Let the market decide." Doesn't it always?