Toronto Coun. Brad Bradford is officially running for mayor, but it’s off to a rough start

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Toronto Coun. Brad Bradford is officially running for mayor, but it’s off to a rough start

BY Breanna Marcelo

March 29, 2023

Toronto Councillor Brad Bradford announces he is running for mayor. (Courtesy: @bradfordgrams/Instagram)

The suspicions are now confirmed, Toronto Councillor Brad Bradford is running for mayor. He will join several other mayoral candidates competing for the city’s top job.

The 36-year-old represents Ward 19 Beaches-East York and has been on council since 2018, as one of the youngest members of council.

I’m running to be a strong mayor of action for Toronto – delivering results to make the city safer, make life more affordable, and make it easier to get around.https://t.co/H9M21N0PQp
— Brad Bradford✌️ (@BradMBradford) March 29, 2023

The councillor has been an advocate for increasing affordability and access to housing, making streets safer, and revitalizing Toronto’s main streets.

Bradford verified his intentions to run early Wednesday morning, just one day after he posted a 90-second video on Twitter drawing attention to the rise of violence on the Toronto Transit Commission (TTC).

He begins the video acknowledging the murder of 16-year-old Gabriel Magalhaes who was fatally stabbed in an unprovoked attack at Keele Subway Station on Mar. 25. He then proceeds to discuss the issues surrounding the TTC and the safety measures he believes are needed to improve the transit system.

Another violent murder.

People are scared to ride the subway.

The TTC has $15 million to spend on safety measures.

This money needs to be put to work. Now. pic.twitter.com/2DxPgjqNe2
— Brad Bradford✌️ (@BradMBradford) March 28, 2023

“We are grappling, as a city, with folks who have mental health challenges, substance abuse, poverty, all of that is playing out on the TTC. What are we doing about it? It is taking way too long,” Bradford said in the video.

“There is a $15-million emergency safety fund available at the TTC and we need to get those dollars translated into supports today. We also need to work with the federal and provincial government to make sure that we have long-term sustainable funding for those supports,” he added.

BRADFORD CONTROVERSY

Since posting the video, the urban planner has received some criticism for his remarks. Critics are saying his timing was inappropriate and his message was hypocritical considering he voted in favour of TTC service cuts in the 2023 budget approved in February.

Your use of this is disgusting. Just when I thought you couldn't possibly stoop any lower. Did you LISTEN to what she said?? The extra police didn't even help why? Bc the problem is systemic and when you've had the chance to vote to improve, you've chosen to vote NO
— The Maker of Trouble (@TheAwkwardDrop) March 28, 2023

This really makes me sick. You supported cuts to the ttc and to other essential services. And you are using this boy’s death to further your slimey agenda. You should be ashamed of yourself.
— Britt Caron (@briketysplit) March 28, 2023

You voted to cut spending on shelters, warming stations, mental health supports and the TTC. It's hypocritical to pretend that you didn't help create this problem.
— Eric Woolfe (@ericwoolfe) March 28, 2023

Some users went as far to say he’s only using the TTC as a propaganda tool and a photo opportunity for his mayoral run.

Do you only ride the TTC when you need to make a video politicizing tragedy? No wonder we never see city council voting to improve service if the system is only there to be a prop.
— Philip J Mills (@PJforTO) March 28, 2023

How often do you and your colleagues on council actually use public transit, not just use it for photo opportunities?
— afternoon nap the house down boots mama (@bstee9) March 28, 2023

Bradford is not new to the PR facilitated stunt allegations. Last month, the councillor posted a video at Patty King during a trip to Scarborough.

Wouldn’t be a trip to #Scarborough without a stop at Patty King! pic.twitter.com/q1bE3kJpfP
— Brad Bradford✌️ (@BradMBradford) February 16, 2023

Some people called him out for not enjoying the patty, and questioned if he ever stepped foot in Scarborough before.

He loved that patty so much he couldn’t even swallow it on camera 🤣 pic.twitter.com/Zri3Vclmw9
— 𝐑𝐢𝐥𝐞𝐲 𝐖𝐚𝐥𝐥𝐚𝐜𝐞 (@specialdesigns) February 17, 2023

Quick poll! Is this the first time Brad has ever set foot in #Scarborough for non-council reasons?
— Elisha Chesler (She/Her) (@ElishaChesler) February 17, 2023

Bradford plans to file his candidacy papers on Monday. The election for mayor is slated for June 26.