Rating: NNN
Back in the glory days of French house, Bob Sinclar was front and centre, providing a more mature and organic counterpart to Daft Punk’s chemical-disco. On his fourth album, he’s set out to make unapologetically positive dance pop. He’s succeeded in that regard, having already scored a massive hit with Love Generation, which was adopted as the official FIFA World Cup theme song this year. Unfortunately, positive dance pop is by its nature cheesy and disposable. It’s as if he read the KLF’s manual for a number-one single and followed it point by point: steal a hook off an old hit, lay it over the current popular club beats, bang out a singalong chorus, repeat. It’s fun and will likely make lots of money, but fans will find much of this way too goofy for its own good.
