Canadians are weighing in after the state of California launched a campaign aimed at encouraging Canadians to visit the Golden State in an attempt to show solidarity amid U.S. president Donald Trump’s tariffs.
Governor of California, Gavin Newsom, posted a video on social media earlier this week which shows off the state’s beaches, food, and scenery, all while the governor himself addresses Canadians.
“The Golden State and Canada have always shared so much in common. Sure you know who’s trying to stir things up back in DC, but don’t let that ruin your beach plans,” he said.
The Golden State and Canada have always shared so much in common.
— Governor Gavin Newsom (@CAgovernor) April 15, 2025
Sure, you-know-who is trying to stir things up back in DC, but don't let that ruin your vacation plans.
We're launching a new international campaign to welcome and encourage Canadians to visit the Golden State. pic.twitter.com/ko24o5WkWp
The governor goes on to describe the state as the “ultimate playground” offering national parks and outdoor adventures.
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Newsom says that attitudes in the U.S. have changed within politics as it relates to Canada, and the campaign is meant to reignite a positive message.
“Last year, nearly two million Canadians visited California, because here in California, we’ve got plenty of sunshine and a whole lot of love for our neighbours up north,” he said.
The warm invitation comes as the U.S. government imposes new restrictions on Canadians visiting the country, which includes a mandatory registration with the government for a visit that’s 30 days or longer.
Newsom’s open invitation has some Canadians on social media welcoming it with open arms while praising the governor’s efforts to show Canada love and support.
“Tempting. Especially since your politics are friendly to [Canadians], and you do have some good wine,” an X user said.
“Thanks Gavin. California was my home state when I lived in the US, I’ll be back when things calm down,” another user said.
Meanwhile, some Canadians say they’re still not sold due to the current political climate between Canada and the U.S.
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“No thanks. We’re boycotting due to safety issues… When this is all over and Canadians feel comfortable in the USA, we MIGHT come visit,” a Threads user said.
“As a Canadian I am distraught to no longer feel comfortable visiting my family in L.A. I pray this changes soon,” another user said.
Trump amped up the ongoing trade war by slapping hefty tariffs on many trading countries back on April 2, with a baseline of 10 per cent on imports to the U.S.
The April tariffs, known by Trump as Liberation Day, also impacted Canada with the White House imposing tariffs on all alumni, steel, and automobile industries.
