What to know
- Drake featured a Sleep Country patch in his “Slap The City” music video tied to his Iceman rollout.
- Sleep Country Canada is giving away free king-size mattresses on May 19 at its Toronto store located at 8 King St. E.
- Fans must arrive wearing a fur coat — with faux fur encouraged — and the giveaway begins at 10 a.m. while supplies last.
- Other brands were also featured in the coat, including RBC, Molson, Manchu Wok, and Canadian Tire.
After being featured in Drake’s Iceman music video, Sleep Country Canada is giving fans a chance to get a king-size mattress for free at one Toronto location.
The promotion comes after the rapper launched a music video for Iceman’s “Slap The City,” in which he wore a fur coat covered in patches from Canadian brands, including Sleep Country.
To celebrate being featured in the video, the bedding brand will be giving out a free mattress to Canadians that dare to dress up like Drake this Tuesday, May 19.
To score the free mattress, Canadians need to go to the Sleep Country’s location at 8 King St. E. in Toronto wearing a fur coat (with faux fur encouraged).
The promotion starts at 10 a.m. and will go on while supplies last.
The deal comes as the city still recovers from Drake’s three-album rollout, which got fans iced in Toronto’s waterfront last week, as the rapper dropped Iceman, Habibti, and Maid of Honour following a 10-minute fireworks display.
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Other Canadian companies featured
Besides Sleep Country, Drake also showed love to other Canadian brands in “Slap The City.”
One of these brands was Canadian Tire, which shared screenshots of the music video, while celebrating the arrival of the Victoria Day weekend.
“Us going into the long weekend 🧊☀️,” the brand wrote on Instagram.
RBC, which was also featured on the Iceman fur coat, congratulated the rapper for the album releases in another post.
“Iceman makes it clear; your ideas happen here,” the bank’s post says.
Fast-food chain Manchu Wok also celebrated being in the video with a post: “ManchuWOK has entered the chat.”
Molson Canada also shared a screenshot of the video tagging the other featured brands and suggesting they could recreate the fur coat.
“Should we actually make this?” the brand wrote on Instagram.
