The Greater Toronto Area’s summer concert season is getting even bigger, with a brand-new music festival set to debut this Labour Day weekend.
The Urbanova Music Festival will take over the Markham Fairgrounds on Sept. 5 and 6, bringing a lineup of hip-hop, rap and dancehall artists to York Region.
What is Urbanova?
Urbanova is a brand-new, all-ages music festival produced by Steelbull Entertainment in partnership with Skyz The Limit Entertainment.
Organizers say the event aims to showcase some of the biggest names in urban music while creating a new annual festival destination for the GTA.
The Markham Fairgrounds is expected to welcome up to 15,000 attendees during the festival’s first edition.
Marketed as an all-ages event, the festival is being launched by Steelbull Entertainment, a creative production and entertainment company known for producing live events, talent experiences and media projects.
The event is also being organized in collaboration with Skyz The Limit Entertainment.
Who’s performing at Urbanova?
The first wave of artists includes:
- Swae Lee
- DaBaby
- Shenseea
Festival organizers say additional performers will be announced before the event.
Festival organizers have already announced several major headliners, including rappers Swae Lee and DaBaby, as well as Jamaican dancehall star Shenseea.
The Markham Fairgrounds hosts a variety of large-scale events throughout the year, and organizers expect Urbanova to attract up to 15,000 attendees during its inaugural run.
Additional artists are expected to be announced in the coming weeks. Fans eager to secure tickets can sign up now for presale access ahead of the festival’s official launch.
How to get tickets
Fans can now register for presale access ahead of the official ticket launch.
General ticket information and future lineup announcements will be released through the festival’s official channels over the coming weeks.
The festival arrives as the GTA’s summer concert season continues to expand, joining a growing calendar of major live music events across Toronto and the surrounding region.
