Forgoing vanity (and the earth-ravaging designer labels that typically go with) for altruism (as in not buying said labels) isn't easy. To show you that you can look good on the inside and out, we picked a few of our fave eco-easy items.
1. Looking to add a dose of eco-chic to your casual Friday collection of neutral ensembles? Ecolution's organic hemp Sports Jacket ($143, www.rawganique.com , 1-877-RAW-HEMP, www.ecolution.com, 1-800-973-4367) is definitely a keeper.
2. Whether you're marathon loafing or climbing a rock face, this Isla organic cotton and lycra tank Sport Top - with built-in bra - ($26, Mountain Equipment Co-op , 400 King West, 416-340-2667, www.mec.ca), is equally comfy-with-a-conscience in both situations.
3. Our denimist prayers have been answered. Can you even tell these Loomstate Mantra jeans ($215, TNT Blu , 392 Eglinton West, 416-544-8544, www.loomstate.org) are made from organic cotton? That's right; no drawstrings, no awkward pockets, no neutrals. Thank you.
4. If you've worn last year's version down to the recycled soles, you'll love this year's Adbusters-initiated Blackspot V2 sneaker ($125, Left Feet , 88 Nassau, 416-360-5338, www.leftfeet.ca, www.adbusters.org). Designed by John Fluevog, these anti-logo kicks feature an organic hemp upper and recycled tire soles and are manufactured in a unionized factory in Portugal.
5. Based in Montreal, earth-friendly soft furnishings firm Looolo is known for its cozy organic knit blankets and cushions. For a little on-the-go eco action, this pleated organic wool and ramie scarf ($150, Holt Renfrew World Design Lab , 50 Bloor West, 416-922-2333, www.looolo.ca) will definitely leave you feeling warm and fuzzy on the outside.