Corona Canada is giving some Canadian travellers the chance to flip the script on their negative travel experience in a new initiative.
The beer company says 40 per cent of Canadians claim that travel stressors are preventing them from taking a trip.
The brand is engaging with those who have shared their recent travel setbacks on Twitter and giving Canadians of legal drinking age a chance to enter to win an all-expenses paid trip to Corona Island.
The island, owned by the beer brand, is in the middle of the Caribbean.
Corona is turning tweets into tickets by responding to 115 unique tweets and counting of lost luggage stories since Tuesday.
“With a recent increase in travel stressors – whether it’s lost luggage or delayed or missed flights—we wanted to encourage Canadians to share their travel mishaps with us for the chance to find paradise with a trip to Corona Island,” Senior Marketing Director of Corona Canada, Mike Bascom said in a release.
In the upcoming weeks, Canadians of legal drinking age are encouraged to share their travel stories with Corona Canada’s Twitter account for a chance to win a trip to the island.
