What to know
- TSN released a FIFA World Cup promotional video highlighting Canadian pride, diversity and unity ahead of the tournament’s opening match.
- Narrated by actor Kiefer Sutherland, the video reflects on Canada’s multicultural identity and growing connection to the sport.
- The video has generated strong reactions online, with many Canadians sharing emotional messages about soccer, immigration and national pride.
- Canada is set to face Bosnia and Herzegovina in the tournament opener, with the opening ceremony scheduled before kickoff.
After TSN released a FIFA World Cup video celebrating Canadian pride and unity ahead of the tournament’s opening match, Canadians have been sharing their love for both the country and the beautiful game.
The video, narrated by Canadian actor Kiefer Sutherland, opens with a reflection on the country’s identity.
“In Canada, we are different altogether. We are a set of everyday puzzle pieces that, once assembled, look something like a country, although it’s taken a while to get here,” Sutherland says.
The World Lives Here.
— TSN (@TSN_Sports) June 11, 2026
Canada is all together different. Truly unique. And so is our relationship to the beautiful game. This is our opening to the 2026 World Cup. Narrated by Kiefer Sutherland. #FIFAWorldCup pic.twitter.com/8Z80ByCody
The video showcases Canadians from coast to coast in a variety of settings before highlighting the country’s long-standing relationship with soccer.
“For years, we watched football from afar,” Sutherland says. “Until suddenly it was here, on our shores. Families cheered for their past as they cheer for their future, one foot in the homeland, the other in a new world.”
Sutherland goes on to describe how the sport has become part of Canada’s identity, noting that many Canadians have waited most of their lives to see the FIFA World Cup come to home soil.
The video has attracted significant attention online, with viewers expressing pride, excitement, and emotion ahead of the tournament.
“Growing up playing soccer and having ancestors from four different nations, this sums up my life with the beautiful game,” one X user wrote. “I can’t believe Canada has made it to this level of play and that we are actually hosting World Cup games. Dreams come true.”
“I’m crying. The beautiful game it is. Go Canada!” another user posted.
“I love my beautiful melting-pot country,” a third user wrote.
Canada will take on Bosnia and Herzegovina at 3 p.m. Friday at Toronto Stadium in the first FIFA World Cup match ever played on Canadian soil.
Prior to kickoff, the opening ceremony is scheduled to begin at 1:30 p.m. TSN is the tournament’s official broadcaster.
