As part of Small Business Month’s Small Biz and Money Digital Residency, we’re profiling the speakers participating in our NOW Futures panel on digital literacy, which takes place October 17 at the Centre For Social Innovation.
Jordana is a Registered Holistic Nutritionist and Wellness expert based in Toronto Ontario. With over 7 years of industry and practitioner experience, Jordana uses each day to inspire herself, and those around her to strive for a healthy and balanced lifestyle. Specializing in disordered eating, Jordana helps women create healthy relationships with food and the body. She also runs a health and wellness blog called @ihartnutrition boasting over 31K followers, which explores healthy recipes, nutrition trends and all things wellness related.
Describe your side gig or hustle:
Nutritionist, Health & Wellness Blogger.
What inspired you to start your own business?
I had never planned on starting my own business! My Dad was an Entrepreneur so I guess it was sort of in my blood to want to do things “my way” from a young age. After becoming a Nutritionist I realized that I wanted to focus on my own approach to wellness and in order to do so needed to start my own private practice. I had worked at clinics, and realized I needed my own personal brand and practice in order to be successful in the way that made sense to me.
When it comes to money, payments or cash flow, what is the biggest challenge you face in your small business?
Lots! Staying on top of invoices and getting clients to pay me on time is challenging. I don’t like the feeling of having to follow up with clients to get paid.
What is one strategy or piece of technology you use to overcome the above challenge?
Staying organized by using invoice apps, and also allowing myself not to feel about about following up with clients.
Why do you think the “gig” economy is growing?
Our industry does not really fit into the “gig” employment model. However, I feel here are multiple factors that have contributed over the past decade or two. Initially the prospect of shorter contracts may have been attractive to start-ups and individuals trying to find their way. Now the trend has caught on to many non-product industries as a way to cut costs and avoid commitments for the employer (i.e journalists, creatives hired for individual jobs).
What piece of advice would you share with other entrepreneurs looking to start their own business?
There is never a good time to get started, so just start and don’t think about perfection.
Visit the NOW Digital Residency: Small Biz and Money
Get free passes to NOW Futures on October 17th here!
