The list of the most reputable companies, according to Canadians, recently dropped and one company made its mark, while another fell flat.
Leger put out its annual reputation study for 2023 after surveying over 38,000 Canadians to get their hot take on more than 300 companies in 30 different sectors.
What really stood out this year was how the effects of inflation came into play by either bumping up or bumping down a company.
Dollarama climbed its way into the top 10 by snagging the number seven spot and holding a reputation score of 69. According to the poll, this was “consistent with the current fiscal climate.”
With inflation hitting an all time high nationally, it appears Canadians might be shopping at the dollar store chain in search of more affordable ways to put food on the table.
READ MORE: Canadian exposes how bad inflation and food downsizing is getting in grocery stores
Costco also jumped in rank and secured the ninth spot.
However, this is in grim contrast to Netflix which took one of the biggest hits to reputation this year.
According to the survey, Canadians want to cut back on their entertainment budgety after the company announced, specifically changes to their subscription terms late in 2022, which contributed to their drastic drop in popularity.
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Netflix saw a nine point drop in its reputation score (60 in 2023 compared to 69 in 2022).
“With many Canadians experiencing hardship on a day-to-day basis, their expectations of businesses are increasing. The increases in Canadians’ cost of living and the failure of their incomes to keep pace is mirrored in our 2023 Reputation study results,” the survey read.
Google was the company that took the top spot, followed by Sony and Shoppers Drug Mart.
A total of 299 companies from 30 business sectors were assessed in the online study from Nov. 2022 to Jan. 2023. Each company was evaluated by approximately 2,100 Canadian respondents aged 18 and older. The survey has a margin of error plus or minus 2.1 per cent, 19 times out of 20.
