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Greenwash Of the Week: Amie Naturally Kind moisturizer

This pretty British brand has recently popped up in local drugstores, advertising itself as vegan-friendly and “bursting with high-quality naturally derived plant extracts.” If Amie really wants to be “naturally kind” to animals, it may want to ditch the cyclopentasiloxane. It’s a slippery ingredient. Environment Canada was in the process of labelling siloxanes a danger to the environment when industry lobbyists complained and the toxic label was revoked. Also, Amie advertises that it’s free of petrochemicals and petro-derived mineral oil, but the nylon-12 in here is definitely made from fossil fuels. Rather than correcting the labels, I say upgrade the ingredients.

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