Coors Light is flipping the script on its big typo seen on multiple billboards across North America by blaming it on a “case of the Mondays.”
On Monday, the American beer company released a statement saying it is aware of the misspelling on its ads promoting next month’s Super Bowl. One of the ads was a massive billboard in the middle of Sankofa Square, formerly known as Yonge-Dundas Square.
The billboard misspelled the word “refreshment,” and instead said: “Mountain Cold Refershment.” The mistake caught the eye of many passersby who noticed something was off.
The mistake caught the eye of many passersby who noticed something was off.
“Coors Light wants to thank everyone for letting us know about the errors,” the company said in a statement on Monday.
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In an update Wednesday, the brand recognized the mistake as having a drinkable case of the “Mondays” and came out with new limited-time packaging renamed “Mondays Light.”
“We all know that many Canadians don’t generally love Mondays, but the Monday after the Big Game can feel like a particularly slow start to the week,” Molson Coors Beverage Company Vice President of Marketing for Canada Leslie Malcolm said in a statement.
“So, we’re giving new meaning to the phrase ‘Case of the Mondays’ with our limited-editioncase of Coors Light. Mondays Light is our way of having a bit of fun with Canadian fans leading up to the Big Game where they can catch our exciting new spot,” she continued.
In response, online users are still wondering whether the typo was intentional or all a part of the brand’s marketing strategy.
“The real question is, was it an accident? The world may never know,” one LinkedIn user said.
“‘Well, Coors Light, you may have misspelt refreshment,’ but you certainly didn’t miss the opportunity to turn it into a refreshing marketing campaign!” another user said.
“This is brilliant and (a) way to take a negative and flip it on its head. Brilliant ‘pivot’ and great to see a big brand like Molson Coors Beverage Company move so quickly to the positive,” another user commented.
