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Ticketmaster introduces new restrictions on Taylor Swift ticket transfers one month before Toronto show

Colorful woman in a sparkling dress with balloons in the background, celebrating fun events in Toronto.
The new rules come after months of a spike in concert ticket scams and account hacks following a Ticketmaster security breach earlier this year. (Courtesy: AP Photo/George Walker IV, File)

Ticketmaster has made changes to how Taylor Swift fans can transfer concert tickets amid a surge in scams ahead of the artist’s Eras Tour stop in Toronto. 

The ticket-selling giant has restricted ticket transfers for Swift’s concerts to begin only 72 hours before the event, the Canadian Press reported on Monday. Previously, Swifties could transfer tickets between their Ticketmaster accounts at any time.

The new rules come after months of a spike in concert ticket scams and account hacks following a Ticketmaster security breach earlier this year. 

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In a statement, the company acknowledged the fraudulent ticket sales and gave tips on how fans can keep their accounts safe.

“The top way fans can protect themselves is setting a strong unique password for all accounts – especially for their personal email which is where we often see security issues originate,” it wrote.

“Scammers are looking for new cheats across every industry, and tickets will always be a target because they are valuable, so Ticketmaster is constantly investing in new security enhancements to safeguard fans.”

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The Eras Tour will finally come to Toronto next month, with a total of six shows throughout November. The city has also approved a designated temporary route leading to the concert venue, from Nathan Phillips Square to the Rogers Centre, deemed as Taylor Swift Way.

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Now Toronto reached out to Ticketmaster for comment but the company did not respond by time of publication. 

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