What to know
- Duolingo has previously referenced both Drake and Kendrick Lamar in social media posts.
- The brand went viral in 2024 after posting an “A minor” joke widely interpreted as a nod to Kendrick Lamar’s diss track “Not Like Us.”
- Following Drake’s recent Iceman rollout, Duolingo began posting Drake-related content.
Some fans accused the company of switching allegiances, while others defended the brand’s playful social media strategy. - The debate has generated thousands of reactions across Instagram and other platforms.
Duolingo is finding itself at the centre of Drake and Kendrick Lamar discourse once again.
During Drake and Kendrick Lamar’s supposed 6-year rivalry, the artists have allegedly been taking shots at each other in two years of diss tracks.
The language-learning app’s social media team has sparked a fresh round of debate after posting about Drake’s Iceman rollout, prompting fans to revisit the brand’s viral Kendrick Lamar references from last year and question where its loyalties really lie.
Lamar went viral with “Not Like Us,” and Drake has since supposedly responded with several tracks on his new 3-album drop, Iceman, Maid of Honour and Habibti.
Like many other multinational brands online, Duolingo has also been keeping track and not missed the opportunity to jump on the hype surrounding sensational albums by both stars.
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The post that made fans think Duolingo was Team Kendrick
The conversation stems from a viral Duolingo post in 2024 that referenced the lyric “A minor,” a line made famous by Kendrick Lamar’s chart-topping diss track “Not Like Us.” At the time, many fans celebrated the post as a clear sign the brand was backing Lamar in the feud.
Now, with Drake dominating social media conversation following his latest album rollout, some fans aren’t convinced Duolingo should be cheering from both sides.
“A MINORRRR” hits hard,” one Instagram user commented.
“I guess y’all like Kendrick?” another user asked.
“Duo is team Kendrick, LETS GOOOO,” another excitedly wrote.
“They not like us,” a user referenced the song.
But another accused Duolingo of trying to keep up with trends rather than forming its own opinion.
“Nah, bro stop tryna fit in,” a user wrote.
Drake’s ‘Iceman’ rollout brings fans back
With Drake’s recent 3-album drop, Duolingo has been posting some Drake Iceman content, and fans are calling out Duolingo’s lack of loyalty.
“You sided with Kendrick 2 years ago, STAY ON THAT SIDE,” one Instagram user wrote.
“Duo, can you teach me the A minor chord on the piano?” another referenced the previously viral post.
“@duolingo, let’s not forget who you were siding with during the beef,” another user called out the brand.
“Wasn’t this the same account that was spamming A minor memes?” another questioned.
“Ngl this is an unfollow worthy post,” another said.
