Coca-Cola is bringing back named cans within its iconic “Share a Coke” campaign that aims to foster meaningful connections and memories for a new generation.
The campaign that marked the early 2010s with consumers’ names in place of the brand’s logo on coke bottles and cans will be relaunched as early as Monday with a fun digital component.
Solange Grimard, Senior Integrated Manager at Coca-Cola Canada, told Now Toronto that the campaign is about bringing people together in an era where personal connections are often put aside.
“In today’s increasingly digital world, as we all know, this campaign really highlights the joy that comes from real life interaction. And we’re really excited at Coca-Cola to help Canadians reconnect with friends and also family through a simple yet meaningful gesture: just sharing a coke with their name or a nickname on it,” she said.
According to her, the joy of finding a Coke can with their names on it might inspire consumers to share the find with loved ones, creating meaningful moments of connection.
“We really hope at Coca-Cola that this simple yet powerful gesture of just sharing Coke sparks moments of happiness and togetherness amongst your friends and family crew.”
For the relaunch, the brand has added hundreds of new names that reflect the Canadian multicultural nature, resulting in 800 unique names and names that reflect statistics about top names in the country, 400 of which are specifically tailored to Quebec.
“We definitely understand the importance of inclusivity and diversity. This is why, for the 2025 launch, we’ve extended the range of names available to make sure that even more Canadians can participate in the program,” Grimard said.
Canadians who can’t find their names on Coke cans or bottles also have the option of purchasing the nickname version that says things like “your sis” or “your bro.”
“There’s an array of nicknames also that [are] available if you don’t have your name on a bottle. But really it’s all about the celebration of the personal connection that creates lasting memories.”
To celebrate the return of the campaign and reflect today’s digital reality, the brand will also present the “Share a Coke Memory Maker,” an interactive tool that allows consumers to scan the QR code on their Coke bottles and cans, and create personalized content to share with friends and family.
“If you want to, you just input some videos, some photos, memories with your friends, and that generates a video for you guys to share with your friends or even share on social media if you want. And then you can design your own meme, your own videos, add some stickers on, add some text. So it’s a really fun tool to work with,” she said.
The tool also offers its own templates created by “some of the most iconic content creators that we have” that users can also modify to add their personal touches.
Grimard also said that the campaign aims to reflect Canadian culture and feature products that are “made by Canadians for Canadians.”
“We’re very proud as well, to share that bottles and cans in Canada are manufactured, merchandised and distributed and really sold in Canada in partnership with our Canadian bottler here. That’s very dear to our hearts, to show the Canadian community that even though we are a global brand, we operate as a local business. At Coca-Cola, we are at the heart of what consumer needs,” she added.
